DeskIn
Background
DeskIn is a high-performance remote desktop solution by Zuler Technology, a tech firm headquartered in Singapore. With over 40 million users worldwide, DeskIn empowers individuals and businesses with ultra-low latency, secure remote access. Their platform supports use cases ranging from remote work and IT support to cloud gaming, engineering design, and education. The brand offers both Personal (freemium) and Enterprise editions, appealing to a wide spectrum of tech-savvy users, from hobbyists to global enterprises.
Problem
Despite DeskIn’s technical excellence and strong global adoption, they faced a key challenge in the Taiwan market:
Low brand awareness among local users
Intense competition from better-known tools like TeamViewer and AnyDesk
Limited understanding of DeskIn's unique selling points like 4K@60fps streaming, high-speed server access, and unlimited personal use
Target Market
The target market was Taiwanese individuals with backgrounds or interests in:
Remote workers and freelancers
IT support specialists
Gamers and streamers
Design professionals (e.g., CAD users)
Small business owners needing secure device access
How DeskIn Achieved Growth in Taiwan
Our approach focused on a data-driven, multi-platform strategy to maximize reach and engagement within the target demographic:
Localized Campaign Creation
Precise Audience Segmentation (full-funnel strategy)
Culturally-Relevant Content
Continuous A/B Testing
Budget Optimization
Results
🚀 +128% increase in website visits from Taiwan
📈 35% CTR on top-performing video ad (benchmark: 1–2%)
💰 Cost per trial sign-up: 35% lower than global average
🧠 Significant lift in brand recall and product differentiation, measured via retargeting engagement and Meta Insights