DeskIn

Background

DeskIn is a high-performance remote desktop solution by Zuler Technology, a tech firm headquartered in Singapore. With over 40 million users worldwide, DeskIn empowers individuals and businesses with ultra-low latency, secure remote access. Their platform supports use cases ranging from remote work and IT support to cloud gaming, engineering design, and education. The brand offers both Personal (freemium) and Enterprise editions, appealing to a wide spectrum of tech-savvy users, from hobbyists to global enterprises.

Problem

Despite DeskIn’s technical excellence and strong global adoption, they faced a key challenge in the Taiwan market:

  • Low brand awareness among local users

  • Intense competition from better-known tools like TeamViewer and AnyDesk

  • Limited understanding of DeskIn's unique selling points like 4K@60fps streaming, high-speed server access, and unlimited personal use

Target Market

The target market was Taiwanese individuals with backgrounds or interests in:

  • Remote workers and freelancers

  • IT support specialists

  • Gamers and streamers

  • Design professionals (e.g., CAD users)

  • Small business owners needing secure device access

How DeskIn Achieved Growth in Taiwan

Our approach focused on a data-driven, multi-platform strategy to maximize reach and engagement within the target demographic:

  • Localized Campaign Creation

  • Precise Audience Segmentation (full-funnel strategy)

  • Culturally-Relevant Content

  • Continuous A/B Testing 

  • Budget Optimization

Results

  • 🚀 +128% increase in website visits from Taiwan

  • 📈 35% CTR on top-performing video ad (benchmark: 1–2%)

  • 💰 Cost per trial sign-up: 35% lower than global average

  • 🧠 Significant lift in brand recall and product differentiation, measured via retargeting engagement and Meta Insights