Background

Armada Shop specializes in importing skincare products from Thailand and Indonesia, catering to a diverse customer base seeking unique and effective beauty solutions. However, the brand faced challenges in standing out in a saturated eCommerce market and needed to increase conversions to drive business growth.

Armada Express, a logistics company specializing in shipping goods from Taiwan to Indonesia, has successfully expanded into the e-commerce sector. Their focus is on serving Indonesian workers and students in Taiwan.

Problem

Armada Shop struggled to differentiate itself in a crowded online market, where numerous skincare brands compete for customer attention. The primary challenge was to attract high-intent customers and convert them into buyers while maintaining a competitive cost per acquisition (CPA).

Armada Express & Shop Indonesia aimed to leverage digital marketing to boost its e-commerce presence, increase leads, and optimize ad spend efficiency.

Target Market

Armada Shop: The target audience consisted of beauty-conscious consumers interested in skincare products from Thailand and Indonesia. This included individuals seeking natural ingredients, unique formulations, and affordable prices.

Armada Express & Shop Indonesia: The target audience included Indonesian workers and students in Taiwan, as well as potential e-commerce customers interested in goods shipped from Taiwan to Indonesia.

How Armada Shop Enhanced Online Sales

Our approach involved a multi-platform strategy to maximize reach and engagement among the target demographic:

• Comprehensive Digital Marketing Strategy

• Influencer Collaborations:

• Product Videos and Limited-Time Promotions

• Conversion Rate Optimization (CRO)

• Email Remarketing Campaigns

How Armada Express & Shop Indonesia Boosted E-commerce Leads

• Facebook Messenger and Shopee Platform

• A/B Testing and Ad Optimization

• Content Analysis and Ad Spend Optimization

• TikTok Growth Strategy

Results

The campaigns yielded significant improvements in both Armada Shop's online sales and Armada Express & Shop Indonesia's e-commerce lead generation:

Armada Shop:

• 50% Increase in Online Sales

• 40% Reduction in CPA

• Increased Customer Retention

Armada Express & Shop Indonesia

• 50% Increase in Leads

• 15% Boost in Ad Conversion Rates

• 10% Reduction in Ad Spend

• 20% Monthly Increase in TikTok Followers